Headline Partner

headline-sponsor-logo: UKHospitality

15 & 16
OCT 2024

15 & 16
OCT 2024

Benjamin Kool: Speaking at the Restaurant & Takeaway Innovation Expo

Benjamin Kool

S4D

Embracing the Future: The Power of Omnichannel Strategy for Quick-Service

What is omnichannel and why is it key for quick-service restaurant chains to adopt
such an approach? The significance of an omnichannel approach lies not only in
enabling multi-channel ordering, but also in maintaining consistent interaction
across all ordering channels. This strategy enhances convenience by enabling
customers to order through their preferred and most convenient channels like apps,
websites, and in-store kiosks and POS systems. By providing an unified experience,
QSRs can maximize their profitability by optimizing their operations and increasing
customer satisfaction and loyalty.

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About Benjamin Kool

After completing his master’s degree in Business Administration, the common
theme in Benjamin’s career has been to start and lead venture growth. Whether it is his own E-commerce companies, a national security agency or the scale-up of
Westwing Home & Living, the teams and companies Benjamin has led have gone through a successful development. Due to his entrepreneurial and leadership skills, Benjamin co-founded S4D in 2017 and became the company’s CEO.

Under his lead, the company grew to 80 employees and became a significant player in the quick–service restaurants market. With his e-commerce experience, he makes sure S4D brings an extra dimension to restaurant brands. With S4D, restaurant chains maximize their profits by generating more revenue, enabling efficient operations, and implementing data-driven management.